Which traditional marketing tactics are still effective today?
Agility | PR Solutions
by Sally Norton | Apr 4, 2019 | Analysis, Public Relations
Even though we are in the age of digital marketing, traditional marketing is not dead—and we are glad it’s not. The massive success of many companies in different industries can witness to that fact. The digital revolution is changing the face of marketing, but traditional marketing has hardly gone bust.
Furthermore, most hi-tech companies recognize how traditional marketing techniques hold value and relevance, and continue to use them in the best possible way. The effect is especially good when traditional marketing tactics are combined with modern online strategies. And while some traditional marketing methods are in decline, others are holding tight and ruling the marketing world.
Hand in hand with digital marketing
The usage of traditional marketing, digital marketing and its combination mostly depends on the budget, industry and goals. For example, for a small business owner, TV and radio are costly solutions. On the other hand, signage, billboards, and flyers are not just budget-friendly but also effective. Technology in general and design aids have made sure that print media is not a primitive paper and ink affair anymore.
Instead of overcoming traditional marketing, experts around the world are trying to find a way to use the best of both old and new techniques. And they are sharing their experience in marketing webinars and gatherings. There are so many ways that traditional and digital techniques go hand in hand and improve each other.
Give away and you will receive even more back
Interestingly, providing valuable insights is still one of the greatest ways to earn the trust and attention of potential clients. You should keep that in mind while making your own outreach strategy. And there are so many ways to use this method, with the help of your creativity. Whether you choose a traditional approach like hosting a free lunch-and-learn or grasping new tools such as Facebook Live, this is something worth trying. Because helping your potential or current customers solve their problems will always be a good investment.
The power of signage in the digital age
Signage is still the easiest and fastest way to communicate a message to the audience. Luckily, it has moved on from boring walls to mobile taxis and buses, reaching a wider audience than ever before. While covering buildings, shop-fronts, and malls, signage proves to be much more than old wine in a new bottle.
Being one of the successful traditional marketing tactics, billboards are still very common. From highways to hallways, billboards have come a long way, improved and grown. This traditional marketing method uses less text and focuses on images. Since a picture is worth a thousand words, compelling images are great for raising brand awareness. Most noteworthy, it is a marketing mode everyone is familiar with. Large signs will always be impossible to overlook and billboards will probably never grow old, considering their wide reach across geographical boundaries and social classes.
Flyers and brochures—will they make it?
Streets, establishments and malls are still the places whereflyers and brochures can come in handy.They continue to be the most widely preferred methods for special discounts and offers. They represent some sort of business cards that directly promote your business and introduce it to the client. And if a person giving out flyers and brochures has some marketing skills, the effect is even better.
Although this is one of the traditional marketing tactics that seem outdated, do not underestimate the power of a hand-out. They provoke emotional reactions and are more easily absorbed than words on a screen.
When face-to-face beats the virtual
Unlike digital marketing, traditional marketing tactics have been around for ages and people are used to them. Most traditional methods, such as signage, networking, cold calls, and referralsare based on the power of human interaction. Tangible items such as physical canvas, paper, and other traditional marketing mediums stimulate a special sensation and a lasting memory. Also, they are easier to retrieve than virtual products.
Direct mail is making a comeback
A long time ago, people would tag it as snail mail and shrink away. But nowadays, direct mail scores on creativity, personalizing and, above all, targeting a particular audience. Not only is this method fairly easy to understand, but it also has a great power to influence readers. It has faster response rates, more purchases and it’s easier to retrieve. This makes old-fashioned direct mail the real deal in new-age marketing. In marketing, the more individualized and personal your message is, the better reaction you will cause.
Spread the word
Maybe it sounds incredible, but word-of-mouth is the greatest marketing tactic you have at your disposal. In a digital marketing era, it’s easy to forget the impact of human connection on increasing sales. But if you do a little research, your business will get the opportunity to reach even more people by leveraging word-of-mouth marketing.
Say thank you
Although handwritten notes might be outdated, gratitude never goes out of style. In the times when we are all buried in our emails, a handwritten and personalized thank-you card is like a breath of fresh air. Make an experiment and send a few to your loyal clients, you will be pleasantly surprised by their reaction.
Traditional marketing tactics still work
The death of traditional marketing tactics may have been exaggeratedbecause it seems they are making a comeback. And together with digital marketing techniques, they are creating a fusion that could become unstoppable. Therefore, a diverse marketing strategy may get you the best results. Instead of eliminating each other, they seem to get along and change the marketing plans we had for the future.