Sales of c-store meat snacks spike during hunting season

 

Boomers are 10% more likely to buy meat snacks than the average shopper

 

Meat snack sales in stores are more than double that of health, energy and protein bars

 

The meat snack category is expected to record a compound annual growth of 7.2% between 2018 and 2023 (Mordor Intelligence)

 

American households spend an average of $25.81 per year on meat snacks

 

Larger sizes are a trend – consumers looking for value per ounce

 

There is added interest in unique flavor combinations

 

Meat snacks are on promotion 25% of the time in c-stores, and 50% in grocery

 

Lorissa’s Kitchen is appealing to women shoppers