05
Mar
Notes & Factoids
Sales of c-store meat snacks spike during hunting season
Boomers are 10% more likely to buy meat snacks than the average shopper
Meat snack sales in stores are more than double that of health, energy and protein bars
The meat snack category is expected to record a compound annual growth of 7.2% between 2018 and 2023 (Mordor Intelligence)
American households spend an average of $25.81 per year on meat snacks
Larger sizes are a trend – consumers looking for value per ounce
There is added interest in unique flavor combinations
Meat snacks are on promotion 25% of the time in c-stores, and 50% in grocery
Lorissa’s Kitchen is appealing to women shoppers